About A1Apps
A1Apps builds and grows consumer mobile apps for users around the world. We’re looking for a Performance Marketing Manager to help scale paid user acquisition across our app portfolio.
About the role
This is a hands-on role for a performance marketer who enjoys working directly in ad platforms, improving campaigns through testing, and making decisions grounded in data. You’ll own campaign execution and optimization, with a focus on Google Ads and Google App Campaigns, Apple Search Ads, or both.
What you’ll do
- Set up, manage, and optimize campaigns across Google Ads / Google App Campaigns and Apple Search Ads.
- Own campaign structure, targeting, bids, budgets, keywords, audiences, and creative rotations where relevant.
- Track and improve CPI, CAC, ROAS, conversion, payback, retention quality, and efficient scaling.
- Run structured tests across campaign setups, bids, creatives, audiences, and funnel conversion points, then turn the results into clear next steps.
- Use campaign and attribution data to decide what to scale, pause, fix, or reallocate.
- Build clear performance reports and trackers that help teams understand results and make timely decisions.
- Partner with Product, Creative, Design, Analytics, and ASO colleagues to improve the journey from ad to app store to install.
- Manage multiple apps or campaigns with strong follow-through, and stay current with relevant platform updates and policies.
What you’ll bring
- 4 to 8 years of relevant performance marketing experience, including hands-on paid acquisition for consumer mobile apps.
- Strong execution expertise in at least one of Google Ads / Google App Campaigns or Apple Search Ads. Experience with both is a plus.
- Direct ownership of campaign setup, optimization, reporting, and budgets, with examples of decisions and outcomes you personally drove.
- A solid understanding of acquisition funnels, attribution, experimentation, and unit economics, including CAC, retention, LTV, ROAS, and payback.
- Analytical judgment, clear communication in English, and the ability to take ownership of day-to-day execution.
Nice to have
- Experience with subscription apps, including free trials and trial-to-paid conversion.
- Experience with iOS acquisition or international markets such as the US and UK.
- Familiarity with AppsFlyer, Adjust, Firebase, GA4, RevenueCat, or Adapty.
- Experience with utility or productivity apps, or other consumer app categories