About the Role:
We are looking for a highly ownership-driven Senior Marketing Associate to manage and scale marketing operations for our portfolio of mobile apps. The ideal candidate should have strong hands-on experience in app growth, user acquisition, campaign optimization, reporting, and performance marketing.
This role requires someone who can independently manage day-to-day marketing execution with minimal hand-holding while driving measurable growth outcomes across app platforms.
Key Responsibilities:
- Manage and optimize Google App Campaigns (UAC) and Apple Search Ads
- Drive app installs, user acquisition, retention, and growth initiatives
- Monitor and improve key performance metrics such as ROAS, CAC, CPI, and retention
- Prepare structured campaign reports, trackers, and performance insights
- Coordinate with internal stakeholders, platform POCs, and creative teams
- Execute and evaluate A/B tests, creative experiments, and growth initiatives
- Maintain app listing hygiene and support ASO initiatives
- Analyze campaign performance using tools like Firebase, AppsFlyer, Google Analytics, and Adjust
- Stay updated with platform changes, industry trends, and algorithm updates
- Support operational oversight and reporting management for junior associates
Required Skills:
- Strong hands-on experience with Google App Campaigns / UAC
- Strong hands-on experience with Apple Search Ads
- Experience in Mobile App Marketing & User Acquisition
- Strong understanding of ROAS, CAC, CPI, and app growth funnels
- Experience with Firebase, AppsFlyer, Google Analytics, Adjust, or similar tools
- Good analytical, reporting, and problem-solving skills
- Strong understanding of app creatives and marketing experiments
- Excellent ownership and execution mindset
Preferred Qualifications:
- Experience with Meta Ads
- Exposure to international markets (US, UK, Tier-1 countries)
- Experience in subscription-based apps
- Exposure to Web-to-App, DSPs, Reddit, or influencer-led growth
- Experience working across both Android and iOS ecosystems
- Strong ASO understanding
Eligibility Criteria:
- Must have managed significant campaign budgets
- Startup or app-based company experience preferred
- Candidates with strong app growth and performance marketing exposure will be prioritized